Incentives for the purchase of internationalization support services

PO FESR Sicilia 2014/2020 – PRIORITY AXIS 3

ACTION 3.4.2 – “”Incentives for the purchase of internationalization support services”

IMPROVING PEOPLE’S LIFE

Project implemented under the Operational Programme PO FESR Sicilia 2014/2020

CUP G76J18000230004

TARGET MARKETS: Europe – United Arab Emirates – Middle East.
PRODUCT FOCUS: Mobility Line, Home care, Braces and Orthoses, Wound Care, and Diagnostics.

OBJECTIVES

Improving People’s Life is an internationalization project aimed at penetrating the European commercial market, the United Arab Emirates, and the Middle East through the identification of new distribution partners, increasing its foreign market share, and brand loyalty.

PROJECT ACTIVITIES

  • Participation in International Trade Fairs such as Expo Health, Arab Health, Medica;
  • Promotional activities in foreign reference markets;
  • Consultancy services for internationalization and development of target markets;
  • Translation of the website into foreign languages;
  • Registration of the trademark in the reference territories.

ACHIEVED RESULTS

  • Strengthened the company’s presence in target markets;
  • Acquired new business contacts;
  • Improved understanding of the commercial system in foreign markets;
  • Improved the company’s web promotion and developed the corporate brand.

Financial support received from the European Union: € 98,400.00

PO FESR Sicilia 2014/2020 Link: www.euroinfosicilia.it